Anniversary Sale!

We’ve been in business for 17 years.

This anniversary, we're celebrating the way we know best — by making it easier for you to find something that finally feels like you. Comfortable. Elegant. Chosen by Ella personally.

Take advantage of discounts of up to 70% on selected items, with extra benefits:


Buy 2 → 10% off

Buy 3 → 15% off

Buy 4 → 20% off

Buy 5+ → 25% off

All extra discounts will be applied at checkout.

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12 products

Save £90.05
Harbour | Embroidered Botanical Midi Dress
Harbour | Embroidered Botanical Midi Dress Sale price£39.95 Regular price£130.00
Save £90.05
Isabelle™ | One-Shoulder Floral Ruched Maxi Dress
Isabelle™ | One-Shoulder Floral Ruched Maxi Dress Sale price£39.95 Regular price£130.00
Save £90.05
Poppy | Tulip Border Print Shirt Midi Dress
Poppy | Tulip Border Print Shirt Midi Dress Sale price£39.95 Regular price£130.00
Save £120.05
Eadith | Cold Shoulder Chiffon Draped Maxi Dress
Eadith | Cold Shoulder Chiffon Draped Maxi Dress Sale price£49.95 Regular price£170.00
Save £105.05
Cordelia | Dark Floral Keyhole Midi Dress
Cordelia | Dark Floral Keyhole Midi Dress Sale price£44.95 Regular price£150.00
Save £115.05
Cressida | Bateau Neck Pleated Maxi Dress
Cressida | Bateau Neck Pleated Maxi Dress Sale price£44.95 Regular price£160.00
Save £115.05
Primrose | Tiered Ruffle Halter Maxi Dress
Primrose | Tiered Ruffle Halter Maxi Dress Sale price£44.95 Regular price£160.00
Save £90.05
Blossom | Watercolour Halter Midi Dress
Blossom | Watercolour Halter Midi Dress Sale price£39.95 Regular price£130.00
Save £105.05
Lavinia | Tulip Print Chiffon Maxi Dress
Lavinia | Tulip Print Chiffon Maxi Dress Sale price£44.95 Regular price£150.00
Save £80.05
Pearl | Crochet Lace Maxi Dress
Pearl | Crochet Lace Maxi Dress Sale price£39.95 Regular price£120.00
Save £115.05
Felicity | Floral Ruffle Halter Maxi Dress
Felicity | Floral Ruffle Halter Maxi Dress Sale price£44.95 Regular price£160.00
Save £120.05
Felicity | Tiered Fringe Wrap Midi Dress
Felicity | Tiered Fringe Wrap Midi Dress Sale price£49.95 Regular price£170.00

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